La propaganda turística gubernamental en España. Inicios y primera utilisación del cine (1928-1931)

Authors

Maria Antonia Paz Universidad Complutense di Madrid,

Keywords:

Primo de Rivera, tourism, advertising cinema, national stereotypes

Abstract

Government tourism propaganda in Spain. Beginnings and first use of the cinema (1928-1931)

This study, based on primary sources, analyzes the aims of Patronato Nacional del Turismo, established in 1928, the means used to achieve them, and the difficulties posed by the situation in Spain. The article focuses on the use of the movies in turistic advertising. The movies, which were already a form of mass entertainment, are useful to sell an attractive image of the country: difference and exoticism are sought and thus national stereotypes are created which are to bear significant future repercussions, as well.

Received: 20-04-2005

Author Biography

Maria Antonia Paz, Universidad Complutense di Madrid,

María Antonia Paz insegna nella Facultad de Ciencias de la Información dell’Universidad Complutense di Madrid, dove afferisce al dipartimento di Historia de la Comunicación Social. Le sue ricerche e il suo lavoro didattico sono centrate sul cinema informativo — documentari e notiziari — come fonte storica e la storia sociale del cinema. Le sue pubblicazioni più recenti sono La imagen pública de la monarquía. Alfonso XIII en la prensa y los noticiarios cinematográficos de su época (Barcelona 2001), e The Spanish Remember: Movie Audience during the Dictatorship of Franco, 1943-1975 in “Historical Journal of Film, Radio and Television”.